4min chapter

The Google Ads Podcast cover image

Don’t Forget Keyword Management for Google Ads Success

The Google Ads Podcast

CHAPTER

Analyzing Performance Metrics and Keyword Changes for Account Growth

Exploring the impact of metrics from October against the previous month, emphasizing the significance of ROAS and conversion rate increases while addressing the rise in cost per click. The chapter delves into the importance of optimizing click-through and conversion rates to validate higher costs, along with a detailed analysis of keyword adjustments and their effects on overall performance.

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