Don’t Forget Keyword Management for Google Ads Success
The Google Ads Podcast
Introduction
This chapter stresses the significance of keyword management in Google Ads performance, cautioning against over-reliance on automated bidding. It explores the impact of Google's self-interest on ad placements, shares a successful e-commerce case study, and proposes the media efficiency ratio as a more accurate metric.
Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success.
She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness of keyword management strategies to reach your advertising goals.
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0:00 Don’t Forget Keyword Management for Google Ads Success
2:59 The only way to find your true ROAS
7:23 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
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💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
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