Regina Bellows, Executive Director of StarterPPC, emphasizes the importance of regular keyword management for Google Ads success. She shares insights on how careful keyword management positively impacted ROAS in an eCommerce account. The podcast explores the relevance of keyword management strategies to reach advertising goals.

Regina Bellows, Executive Director of StarterPPC, discusses leveraging Google Ads Keyword Planner to plan for seasonal swings. She emphasizes the importance of researching seasonality trends before going live and provides insights on scaling Google Ads with a limited budget. The podcast explores seasonal trends in keyword searches and how to use historical data for strategic planning.

Regina Bellows, executive director of StarterPPC, reveals the biggest mistake businesses make with paid ads. She discusses the importance of understanding return on ad spend and setting competitive Mer goals for business growth. They also explore scaling advertising efforts, knowing your numbers, and choosing a realistic Mer goal and budget growth.