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The Google Ads Podcast

Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

Apr 2, 2024
Regina Bellows, Executive Director of StarterPPC, discusses leveraging Google Ads Keyword Planner to plan for seasonal swings. She emphasizes the importance of researching seasonality trends before going live and provides insights on scaling Google Ads with a limited budget. The podcast explores seasonal trends in keyword searches and how to use historical data for strategic planning.
08:28
Creator website

Episode guests

Regina Bellows

Podcast summary created with Snipd AI

Quick takeaways

  • Adapt marketing strategies for seasonal swings to maximize revenue.
  • Utilize Keyword Planner to analyze trends and adjust ad budgets for optimal performance.

Deep dives

Maximizing Profit During Seasonal Fluctuations

Planning for seasonality in business involves adapting marketing strategies to capitalize on high seasons by increasing budgets to generate more sales and revenue. Conversely, during off-seasons, there is a decision to either reduce spending to maintain profitability or keep budgets steady using profits from peak seasons. Avoiding drastic budget reductions in off-seasons can lead to sustained growth and stronger algorithms, positioning the business for continued success.

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