The Google Ads Podcast

Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

Apr 2, 2024

Regina Bellows, Executive Director of StarterPPC, discusses leveraging Google Ads Keyword Planner to plan for seasonal swings. She emphasizes the importance of researching seasonality trends before going live and provides insights on scaling Google Ads with a limited budget. The podcast explores seasonal trends in keyword searches and how to use historical data for strategic planning.

08:28

Creator website

Episode guests

Regina Bellows

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Adapt marketing strategies for seasonal swings to maximize revenue.

Utilize Keyword Planner to analyze trends and adjust ad budgets for optimal performance.

Deep dives

Maximizing Profit During Seasonal Fluctuations

Planning for seasonality in business involves adapting marketing strategies to capitalize on high seasons by increasing budgets to generate more sales and revenue. Conversely, during off-seasons, there is a decision to either reduce spending to maintain profitability or keep budgets steady using profits from peak seasons. Avoiding drastic budget reductions in off-seasons can lead to sustained growth and stronger algorithms, positioning the business for continued success.

Introduction

4min

Analyzing Seasonal Trends with Google Ads Keyword Planner Tool

2min

Analyzing Seasonality Trends in Different Business Niches

3min

Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings.

Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.

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0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

2:23 Importance of researching seasonality before going live

3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

6:49 Seasonal trends in keyword searches

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