The Google Ads Podcast

Paid Ads 101: The #1 Mistake You Can't Afford To Make

Oct 13, 2023
Guest
Regina Bellows
Regina Bellows, executive director of StarterPPC, reveals the biggest mistake businesses make with paid ads. She discusses the importance of understanding return on ad spend and setting competitive Mer goals for business growth. They also explore scaling advertising efforts, knowing your numbers, and choosing a realistic Mer goal and budget growth.
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Episode notes
1
Introduction
00:00 • 2min
2
Understanding Return on Ad Spend and Competitor Goals
01:49 • 4min
3
Setting Competitive Mer Goals for Business Growth
05:59 • 2min
4
Scaling Advertising Efforts and Knowing Your Numbers
08:14 • 2min
5
Choosing a Realistic Mer Goal and Budget Growth
10:39 • 3min