3min chapter

The Google Ads Podcast cover image

Paid Ads 101: The #1 Mistake You Can't Afford To Make

The Google Ads Podcast

CHAPTER

Choosing a Realistic Mer Goal and Budget Growth

They discuss the importance of choosing a realistic Mer goal and not picking a random number. They mention an article called 'What Should My Mergal Be and Why?' that breaks down the math behind calculating profit margin and Mer.

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