061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global

May 21, 2024

Nick Gillett, the Managing Director of Mangrove Global, shares insights on steering beverage brands from inception to market success. He delves into the significance of selecting the right portfolio and the art of creating unique product categories. The conversation touches on the impact of cultural trends on marketing and the blend of tradition with modern tastes. Gillett emphasizes the importance of neighborhood presence and emotional connections in brand expansion while discussing the challenges of navigating retail partnerships and shelf space.

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Intro

00:00 • 2min

Navigating Beverage Brand Partnerships

01:55 • 18min

Navigating Beverage Marketing in Diverse Cultures

19:47 • 4min

The Intersection of Tradition and Modern Beverage Trends

24:02 • 3min

Navigating Neighborhood Brand Expansion

26:33 • 15min

Closing Insights on Brand Development and Community Support

41:08 • 2min