061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global
The MAFFEO DRINKS Podcast
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Navigating Beverage Brand Partnerships
This chapter explores the strategic management of brand partnerships and distribution in the beverage industry, focusing on market understanding and the importance of collaboration. It discusses the value of aligning with brands that share strong values, the challenges of gaining shelf space, and the need for innovative category design. Listeners gain insights into the realities of building a successful drinks brand, including the lengthy sales cycles and the evolving consumer preferences that demand adaptive strategies.
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