061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global
The MAFFEO DRINKS Podcast
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Navigating Neighborhood Brand Expansion
This chapter explores the strategic considerations for brands choosing local neighborhoods for expansion rather than broad city markets. It emphasizes the significance of understanding community dynamics, building emotional connections, and fostering memorable consumer experiences. The discussion also highlights the importance of storytelling, the role of trained salespeople, and the complexities of transitioning from independent outlets to larger retail chains.
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