Nick Gillett

Nick Gillett, the Managing Director of Mangrove Global, shares insights on steering beverage brands from inception to market success. He delves into the significance of selecting the right portfolio and the art of creating unique product categories. The conversation touches on the impact of cultural trends on marketing and the blend of tradition with modern tastes. Gillett emphasizes the importance of neighborhood presence and emotional connections in brand expansion while discussing the challenges of navigating retail partnerships and shelf space.

In this engaging discussion, Nick Gillett, Managing Director of Mangrove Global, dives into the intricacies of launching and scaling drinks brands. He clarifies the distinct roles of wholesalers and distributors in the drinks ecosystem. Gillett emphasizes the importance of relationships and personal interactions in the hospitality sector. He also reflects on how the wholesale landscape has transformed over the years and the challenges smaller brands face in gaining visibility. Throughout, he underscores the value of effective communication and deep product knowledge.