MAFFEO DRINKS

060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global

May 14, 2024
In this engaging discussion, Nick Gillett, Managing Director of Mangrove Global, dives into the intricacies of launching and scaling drinks brands. He clarifies the distinct roles of wholesalers and distributors in the drinks ecosystem. Gillett emphasizes the importance of relationships and personal interactions in the hospitality sector. He also reflects on how the wholesale landscape has transformed over the years and the challenges smaller brands face in gaining visibility. Throughout, he underscores the value of effective communication and deep product knowledge.
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