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Deconstructor of Fun
TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
Jan 30, 2025
The discussion kicks off with a critique of Matthew Ball's Metaverse predictions. The hosts dive into the FTC's settlement on loot boxes and its industry implications. Ubisoft's struggles come under the spotlight, alongside challenges faced by Habby in launching new games. There's also a lively analysis of marketing strategies, touching on how companies navigate community engagement and measure effectiveness. The conversation wraps up with insights into major tech players' motivations in the gaming landscape.
58:06
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Quick takeaways
- The podcast critiques Matthew Ball's metaverse predictions, emphasizing their disconnect from actual gaming consumer behavior and market realities.
- The FTC's settlement regarding loot boxes represents a significant shift in regulatory practices, mandating transparency and restrictions affecting game developers.
Deep dives
Insights into Current Industry Trends
The podcast discusses significant trends and updates within the gaming industry, particularly focusing on mobile gaming and monetization strategies. Key insights highlight the importance of LiveOps in maintaining player engagement, with discussions surrounding the lessons learned from industry veterans. The emphasis is placed on understanding market dynamics, player behavior, and how successful studios navigate these changes. One notable case is the deep dive into the analysis of a recent state of play report, shedding light on disruptive trends impacting game development.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode