Deconstructor of Fun TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
Jan 30, 2025
The discussion kicks off with a critique of Matthew Ball's Metaverse predictions. The hosts dive into the FTC's settlement on loot boxes and its industry implications. Ubisoft's struggles come under the spotlight, alongside challenges faced by Habby in launching new games. There's also a lively analysis of marketing strategies, touching on how companies navigate community engagement and measure effectiveness. The conversation wraps up with insights into major tech players' motivations in the gaming landscape.
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Matthew Ball's Metaverse Grift
- Eric Kress criticizes Matthew Ball's book "The Metaverse", alleging it was a "grift."
- He claims Ball pivoted to the metaverse concept after an initial, more grounded manuscript was deemed uninteresting by publishers.
The Metaverse: A Financially Incentivized Delusion?
- Matthew Ball's metaverse predictions, including a multi-trillion dollar economy and interoperability, haven't materialized.
- This, Kress argues, demonstrates a lack of intellectual honesty and the dangers of financially incentivized research.
Loot Box Legal Landscape
- Game developers should heed the FTC settlement with Genshin Impact regarding loot boxes and children under 16.
- Avoid misleading representations of loot box odds and ensure compliance with COPPA and parental consent requirements.