TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
Deconstructor of Fun
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Challenges in Gaming Sustainability
This chapter examines the difficulties faced by a gaming company experiencing initial success with titles like Archerro 2 and Capybara Go, yet struggling with long-term revenue stability. It explores the intricacies of monetization strategies in hybrid casual games, the impact of user acquisition, and the role of innovative marketing in driving engagement. Additionally, the discussion touches on EA's sales landscape, the relevance of awareness tactics, and the ongoing need for brands to balance visibility with performance marketing.
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