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12min chapter
TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
Deconstructor of Fun
Marketing the Metaverse: Reality Check
This chapter examines the evolving perspectives on creative marketing strategies, particularly in relation to the promotional efforts for 'Severance.' The speakers critique the validity of Matthew Ball's predictions about the metaverse, emphasizing the importance of accountability in industry forecasts. They further discuss the contrasting realities of AI advancements versus the often unrealistic expectations surrounding the metaverse, questioning the motivations behind major tech players' investments in this space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode