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3min chapter
TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
Deconstructor of Fun
Measuring Marketing Effectiveness and Community Engagement
This chapter explores methods for evaluating the impact of marketing strategies, emphasizing measurement techniques such as brand lift studies and conversion analysis. It also highlights the significance of tracking organic versus paid traffic and encourages audience engagement with practical tactics like retargeting and QR codes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode