TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
Deconstructor of Fun
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Navigating the Gaming Industry's Regulatory Landscape
This chapter explores the complexities of regulatory scrutiny in the gaming industry, focusing on recent controversies like the FTC lawsuit against Hoyoverse over loot boxes. It examines the implications of changing marketing practices and leadership dynamics at major companies like Sony and Ubisoft, while also addressing the challenges faced in mobile game development. Additionally, the discussion highlights current market trends, acquisitions, and the need for transparency and compliance in marketing strategies.
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