The Marketing Misfits How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran
Jul 1, 2025
John Moran, a Google Ads expert with a stellar track record of managing over 440 accounts and overseeing $190 million in annual ad spend, shares invaluable insights. He discusses the pitfalls of vanity metrics and advocates for focusing on meaningful growth measurements. John emphasizes innovative customer acquisition strategies and the importance of understanding the customer journey. He also touches on balancing data analysis with creativity, highlighting the transformative role of AI in advertising and the need for emotional engagement in marketing.
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John Moran's Entrepreneurial Journey
- John Moran started as an entrepreneur at 17, doing automotive marketing.
- He and Kasim built an agency, Solutions 8, offering full funnel marketing services before niching into Google ads.
ROAS Misleads Advertisers
- ROAS as a metric leads many agencies to prioritize vanity metrics over real growth.
- Measuring new customers and real business outcomes is more effective for true performance.
Test Ad Spend by New Customers
- Push 10% more ad spend into a channel, then measure new customers gained or lost.
- Reallocate budget to channels delivering more new customers regardless of platform metrics.