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How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

The Marketing Misfits

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Navigating Digital Marketing Metrics

This chapter explores the challenges of operating a digital marketing agency amid industry metrics like ROAS, criticizing the focus on short-term performance. It advocates for meaningful business growth measurements and delves into innovative attribution methods that enhance advertising effectiveness on platforms like Google Ads and Facebook Ads.

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