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How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

The Marketing Misfits

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Navigating Amazon Advertising Metrics

This chapter delves into key metrics in the Amazon advertising landscape, particularly ACOS and ROAS, while highlighting the increasing complexities of customer touchpoints. The discussion also explores strategic budget reallocations between Google and Facebook, demonstrating how understanding platform performance can drive customer acquisition and revenue growth.

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