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How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

The Marketing Misfits

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Strategizing Customer Acquisition and Profitability in E-Commerce

This chapter focuses on the significance of calculating customer acquisition costs and lifetime value in e-commerce, especially for Amazon sellers. It offers insights into leveraging these metrics for profitable customer acquisition and recommends a practical tool for Shopify users to track their performance.

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