Marketing Meetup Podcast Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule
Oct 23, 2025
Peter Weinberg, co-founder of Evidenzia and an expert in synthetic market research, dives deep into the transformative power of AI in understanding consumer behavior. He explains how synthetic audiences can fill gaps in marketer insights and discusses the balance between AI's capabilities and human judgment. Discover the mechanics behind constructing AI personas, validate AI accuracy, and the significance of marketing principles like the 95/5 rule. Peter shares practical steps for integrating AI into research, making it accessible even for smaller companies.
AI Snips
Chapters
Books
Transcript
Episode notes
AI Is Bigger Than Creative
- AI will transform marketing beyond creative into research, strategy, and execution.
- Machine-made marketing makes the customer more accessible at scale, improving decision quality.
Synthetic Substitutes Democratize Value
- Synthetic substitutes historically increased accessibility and value across categories.
- Lab-grown approaches in marketing follow the same trajectory of making insights cheaper and more widely available.
Bezos' Empty Chair, Now Filled
- Jeff Bezos' empty chair represents the customer but you can't ask customers for every decision.
- Synthetic customers give you the 'empty chair' on demand so you can consult a representative voice rapidly.
