Marketing Meetup Podcast cover image

Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule

Marketing Meetup Podcast

00:00

Q&A kickoff: When should you use synthetic vs human research?

Joe asks when to bring synthetic into the process; Peter explains humans prompt/verify while AI handles middle work.

Play episode from 28:48
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app