Building Distinctive Brand Assets

Book • 2018

Mentioned by

Mentionné par

Louis Grenier

comme les auteurs du bouquin sur la construction des actifs distinctifs de la marque.

Mentioned by

Nick Hague

as one of three books written by

Jenni Romaniuk

that no marketer should be without.

Mentioned by

Peter Weinberg

as one of the books that contains studies of marketing effectiveness.

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