#19468
Mentioned in 2 episodes

Building Distinctive Brand Assets

Book • 2018
Author
Jenni Romaniuk

Mentioned by

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 Louis Grenier
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 Nick Hague
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 Jenni Romaniuk

Mentioned in 2 episodes

Mentionné par
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Louis Grenier
 comme les auteurs du bouquin sur la construction des actifs distinctifs de la marque.
23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by
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Nick Hague
 as one of three books written by
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Jenni Romaniuk
 that no marketer should be without.
#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)

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