Business of Story #427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
Sep 4, 2023
Learn how to humanize your brand by developing its promise, gift, and personality. Explore the concept of brand archetyping and the power of storytelling. Understand the importance of authenticity and a clear brand promise. Discover the positive impact of introducing these concepts to others.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 6min
Brand Archetyping: Sculpting and Authenticating a Brand's Distinctive Personality
05:55 • 7min
The Magic of Storytelling
13:04 • 12min
The Power of Archetypes in Branding
25:15 • 15min
Creating a Brand Story that Humanizes a Business
39:58 • 16min
Authenticity and the Importance of Brand Promise
56:01 • 17min
The Positive Impact of Introducing the Concept
01:13:26 • 5min