#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
Business of Story
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The Power of Archetypes in Branding
This chapter explores the concept of archetypes in branding and how they can humanize a brand. It discusses the 12 fundamental archetypes found in stories and brands, provides examples of brands embodying these archetypes, and emphasizes the importance of creating brand meaning and emotional connection for stronger customer bonds.
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