#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
Business of Story
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Authenticity and the Importance of Brand Promise
This chapter explores the importance of authenticity and a clear brand promise. It highlights challenges faced in explaining the concept of 'flow' to skeptical business partners and how interviews with employees showcased their embodiment of flow principles. The chapter emphasizes the need for deliberate and authentic branding and concludes by emphasizing the brand gift of helping customers find their flow.
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