#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
Business of Story
00:00
Creating a Brand Story that Humanizes a Business
The speakers discuss the process of creating a brand story that humanizes their business, highlighting the importance of understanding the company's DNA and defining themselves as more than just another digital firm or software company. They also emphasize the need to identify primary audiences for their brand story.
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