BiggerPockets Real Estate Podcast

798: Leila and Alex Hormozi’s Unbelievably Simple Investing Advice

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Jul 30, 2023
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ANECDOTE

From One Studio To A Multi-Million Chain

  • Alex invested in a photography studio chain that scaled from one location to over 30 and $2.5M per month revenue.
  • That success helped convince them to sell Gym Launch and start acquisition.com the next day.
INSIGHT

Centralize Expertise, Decentralize Execution

  • Fractionalizing high-skill roles at the holdco level inflates portfolio profits while delivering specialized expertise to each company.
  • Shared SMEs let you copy playbooks and learn across portfolio companies faster.
INSIGHT

Culture Is Easier To Build Than To Fix

  • Small companies often have 'no practices' causing accidental bad culture, while larger firms can have entrenched systems that actively promote bad culture.
  • Turning around a large company's culture requires a different, harder skillset than building culture from scratch.
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