Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

How To Build The Business Case For HREFLang

Aug 6, 2024

Bill Hunt, President of Back Azimuth Consulting, shares his expertise in HREFLang implementation and SEO strategies. He dives into the vital role of HREFLang for businesses operating globally, enhancing both search engine visibility and user experience. Bill discusses practical methods for making a persuasive business case for HREFLang, including defining clear objectives and addressing localization challenges. With a focus on collaboration and strategic alignment, he provides actionable insights for gaining stakeholder support for effective SEO initiatives.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Navigating HREFLang: Challenges and Business Case Development

02:26 • 4min

Building a Business Case for HREFLang in SEO

06:51 • 10min

Navigating the Challenges of HREFLang Implementation

16:28 • 3min

Strategizing SEO Implementation: Building a Business Case for Hreflang

19:26 • 5min

Building a Business Case for HREFLang

24:46 • 5min