Bill Hunt

Bill Hunt, President of Back Azimuth Consulting, shares his expertise in HREFLang implementation and SEO strategies. He dives into the vital role of HREFLang for businesses operating globally, enhancing both search engine visibility and user experience. Bill discusses practical methods for making a persuasive business case for HREFLang, including defining clear objectives and addressing localization challenges. With a focus on collaboration and strategic alignment, he provides actionable insights for gaining stakeholder support for effective SEO initiatives.

Bill Hunt, President of Back Azimuth Consulting, specializes in international SEO and shares insights on the frustrations SEOs face with HREFLang. He discusses the complexities of implementing HREFLang for global strategies and the misconceptions surrounding its usage. Bill highlights the impact of incorrect tag implementation on visibility and explores the importance of localized content. He also emphasizes the need for tailored marketing strategies, drawing from his vast experience to navigate these challenges effectively.