Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Why SEOs Are Frustrated With HREFLang
Aug 5, 2024
Bill Hunt, President of Back Azimuth Consulting, specializes in international SEO and shares insights on the frustrations SEOs face with HREFLang. He discusses the complexities of implementing HREFLang for global strategies and the misconceptions surrounding its usage. Bill highlights the impact of incorrect tag implementation on visibility and explores the importance of localized content. He also emphasizes the need for tailored marketing strategies, drawing from his vast experience to navigate these challenges effectively.
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