Why SEOs Are Frustrated With HREFLang
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Frustrations of Global SEO: Traffic Control and HREFLang Challenges
This chapter explores the difficulties SEOs encounter while managing global strategies, particularly the issues of traffic allocation and global KPIs. It highlights the tensions that arise from market dominance and the complexities of using HREFLang tags in a multi-regional context.
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