How To Build The Business Case For HREFLang
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Navigating HREFLang: Challenges and Business Case Development
This chapter explores the intricacies of implementing HREFLang for global SEO, including its historical challenges with multilingual content. The discussion underscores the need for a solid business case to secure resources and address internal resistance to effective SEO strategies.
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