How To Build The Business Case For HREFLang
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Building a Business Case for HREFLang in SEO
This chapter explores the essential steps to create a compelling business case for implementing HREFLang in SEO strategies, highlighting the need for clear objectives and measurable outcomes. It addresses challenges in localization and stakeholder engagement, emphasizing the strategic alignment of SEO initiatives with broader business goals to mitigate opposition and foster collaboration.
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