Unpacking the Digital Shelf

Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue

Jan 13, 2025
Join Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, along with Salim Bachatene from NielsenIQ and Michael Nunes from Pacvue as they dive into the evolving digital data ecosystem. They unpack the intricate layers of data management in e-commerce, emphasizing the need for strong cross-functional collaboration. Issues like customizing KPIs, embracing digital shelf strategies, and leveraging AI for personalized shopping experiences are addressed. Discover how brands can navigate these complexities to unlock meaningful growth!
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