Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue
Unpacking the Digital Shelf
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Navigating Complex Data Ecosystems
This chapter introduces the complexities brands face in managing data within the e-commerce ecosystem. The speakers explore the importance of data strategy, orchestration across platforms, and the need for cross-functional collaboration to address challenges. Emphasizing the significance of clear communication and tailored training, the discussion provides insights on optimizing data ownership and improving measurement practices.
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