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Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue

Unpacking the Digital Shelf

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Customizing KPIs for Digital Shelf Success

This chapter emphasizes the necessity of tailoring Key Performance Indicators (KPIs) for digital shelf partners, rather than adopting a generic approach. The discussion focuses on how a company's journey stage and market maturity influence KPI strategies, while highlighting the importance of actionable data and alignment with business goals.

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