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Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue

Unpacking the Digital Shelf

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Navigating Digital Data and eCommerce Strategies

This chapter explores the management of digital data and retail media relationships to strengthen eCommerce tactics. It underscores the need for cross-team collaboration and a multifaceted approach to measure digital shelf metrics effectively, utilizing various KPIs to inform strategic decisions.

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