Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue
Unpacking the Digital Shelf
00:00
Navigating the Digital Shelf: Strategies for Sales Teams
This chapter emphasizes the need for sales teams to embrace digital shelf management alongside traditional retail presence, highlighting the interconnectedness of online and offline sales. It delves into the emotional challenges of transitioning to new technologies and data-driven strategies, while also discussing the complexities of managing eCommerce content and performance. The chapter concludes with an examination of the future of data utilization in eCommerce, particularly the role of AI in enhancing consumer insights and personalizing the shopping experience.
Transcript
Play full episode
