

E194 - The $50 Million Brand Blueprint with Jason Daniel
25 snips May 25, 2023
Jason Daniel is the founder and CEO of LSKD, a thriving clothing brand born from his passion for motocross and the lessons learned as a carpenter. He discusses how becoming a father inspired him to fully commit to his business vision. The conversation covers the power of vulnerability in entrepreneurship and the importance of embracing failure as part of growth. Jason shares insights on building a supportive team culture and emphasizes the significance of community engagement and storytelling in branding. Enjoying the journey is key, rather than fixating on quick success.
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LSKD's Origin Story
- Jason Daniel started LSKD (Loose Kid) in 2002, inspired by his motocross nickname.
- He worked as a carpenter while pursuing his passion, transitioning to full-time in 2010.
Finding "Why" Later
- Jason found his "why" after running the business for years, not before starting.
- A challenging period with declining wholesale orders pushed him to reflect and define his purpose.
Focus on One Thing
- Avoid spreading yourself too thin by trying to do too many things at once.
- Focus on one thing and become the best at it, rather than diversifying prematurely.