Jason Daniel

Jason Daniel is the founder and CEO of LSKD, a thriving clothing brand born from his passion for motocross and the lessons learned as a carpenter. He discusses how becoming a father inspired him to fully commit to his business vision. The conversation covers the power of vulnerability in entrepreneurship and the importance of embracing failure as part of growth. Jason shares insights on building a supportive team culture and emphasizes the significance of community engagement and storytelling in branding. Enjoying the journey is key, rather than fixating on quick success.

Jason Daniel, Founder and CEO of LSKD, shares his incredible journey from a young action sports enthusiast to leading one of Australia's fastest-growing activewear brands. He discusses the transformative rebranding from LKI to LSKD and the importance of community-driven design. Jason emphasizes adapting to customer feedback and the role of artificial intelligence in retail. He also reflects on navigating global business challenges like tariffs while inspiring young entrepreneurs through continuous learning and authentic community engagement.