Meijor League with Don Meij

LSKD is Taking Over The World – Meet the Man Behind It - Jason Daniel

11 snips
Jul 27, 2025
Jason Daniel, Founder and CEO of LSKD, shares his incredible journey from a young action sports enthusiast to leading one of Australia's fastest-growing activewear brands. He discusses the transformative rebranding from LKI to LSKD and the importance of community-driven design. Jason emphasizes adapting to customer feedback and the role of artificial intelligence in retail. He also reflects on navigating global business challenges like tariffs while inspiring young entrepreneurs through continuous learning and authentic community engagement.
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ANECDOTE

Origin of LSKD Brand

  • Jason Daniel's brand LSKD started as a high school nickname "Loose Kid" inspired by his BMX riding style.
  • The brand evolved from a small high school nickname brand to a global sportswear company since 2002.
ADVICE

Find Purpose to Drive Work

  • Continuously ask yourself why you do your work to find purpose and drive.
  • Engage in personal development to improve leadership and inspire your team effectively.
ANECDOTE

Family Hard Work Legacy

  • Jason's grandfather immigrated from Italy and worked hard to succeed in Australia.
  • Jason learned the value of hard work early by earning money to buy his first motorbike at age 9 or 10.
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