

#4568
Mentioned in 6 episodes
Sneaker Wars
Book • 2005
Sneaker Wars by Barbara Smit explores the dramatic story of Adolf and Rudolf Dassler, brothers who founded Adidas and Puma respectively, after a bitter feud.
The book delves into how their rivalry transformed the sports business, introducing high-stakes deals and endorsements.
It also touches on the rise of other sports brands like Nike and Reebok, highlighting the intersection of sports, business, and family drama.
The book delves into how their rivalry transformed the sports business, introducing high-stakes deals and endorsements.
It also touches on the rise of other sports brands like Nike and Reebok, highlighting the intersection of sports, business, and family drama.
Mentioned by
Mentioned in 6 episodes
Mentioned by 

in the context of discussing the competitive strategies of Adidas and Nike.


David Senra

1,308 snips
#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
Mentioned by 

when discussing the founder of Adidas.


David Senra

71 snips
#153 Bill Bowerman (Nike)
Mentioned by 

at the end of the podcast as a book about the rivalry between Adidas and Puma.


Josh Clark

60 snips
Selects: Adidas v. Puma: A Sibling Rivalry
Mentioned by 

as a book about the founding of Adidas and Puma and the family feud between the Dassler brothers.


David Senra

42 snips
#109 Adi Dassler (Adidas)
Mentioned by 

as describing the origins of the Dassler brothers' falling out.


Tim Harford

39 snips
Adidas v Puma: A Battle of Boots and Brothers
Mentioned by 

while discussing a book about the rivalry between Adidas and Puma.


Jason Daniel

25 snips
E194 - The $50 Million Brand Blueprint with Jason Daniel