#5059

Mentioned in 6 episodes

Sneaker Wars

Book • 2005

Sneaker Wars by Barbara Smit explores the dramatic story of Adolf and Rudolf Dassler, brothers who founded Adidas and Puma respectively, after a bitter feud.

The book delves into how their rivalry transformed the sports business, introducing high-stakes deals and endorsements.

It also touches on the rise of other sports brands like Nike and Reebok, highlighting the intersection of sports, business, and family drama.

Mentioned by

Mentioned in 6 episodes

Mentioned by

David Senra

in the context of discussing the competitive strategies of Adidas and Nike.

#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz

Mentioned by

David Senra

when discussing the founder of Adidas.

#153 Bill Bowerman (Nike)

Mentioned by

Josh Clark

at the end of the podcast as a book about the rivalry between Adidas and Puma.

Selects: Adidas v. Puma: A Sibling Rivalry

Mentioned by

Tim Harford

as describing the origins of the Dassler brothers' falling out.

Adidas v Puma: A Battle of Boots and Brothers

Mentioned by

David Senra

as a book about the founding of Adidas and Puma and the family feud between the Dassler brothers.

#109 Adi Dassler (Adidas)

Mentioned by

Jason Daniel

while discussing a book about the rivalry between Adidas and Puma.

E194 - The $50 Million Brand Blueprint with Jason Daniel

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