#4568
Mentioned in 6 episodes

Sneaker Wars

Book • 2005
Sneaker Wars by Barbara Smit explores the dramatic story of Adolf and Rudolf Dassler, brothers who founded Adidas and Puma respectively, after a bitter feud.

The book delves into how their rivalry transformed the sports business, introducing high-stakes deals and endorsements.

It also touches on the rise of other sports brands like Nike and Reebok, highlighting the intersection of sports, business, and family drama.

Mentioned by

Mentioned in 6 episodes

Mentioned by
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David Senra
in the context of discussing the competitive strategies of Adidas and Nike.
1,308 snips
#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
Mentioned by
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David Senra
when discussing the founder of Adidas.
71 snips
#153 Bill Bowerman (Nike)
Mentioned by
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Josh Clark
at the end of the podcast as a book about the rivalry between Adidas and Puma.
60 snips
Selects: Adidas v. Puma: A Sibling Rivalry
Mentioned by
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David Senra
as a book about the founding of Adidas and Puma and the family feud between the Dassler brothers.
42 snips
#109 Adi Dassler (Adidas)
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Tim Harford
as describing the origins of the Dassler brothers' falling out.
39 snips
Adidas v Puma: A Battle of Boots and Brothers
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Jason Daniel
while discussing a book about the rivalry between Adidas and Puma.
25 snips
E194 - The $50 Million Brand Blueprint with Jason Daniel

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