#1900
Mentioned in 6 episodes
Sneaker Wars
Book • 2005
Sneaker Wars by Barbara Smit explores the dramatic story of Adolf and Rudolf Dassler, brothers who founded Adidas and Puma respectively, after a bitter feud.
The book delves into how their rivalry transformed the sports business, introducing high-stakes deals and endorsements.
It also touches on the rise of other sports brands like Nike and Reebok, highlighting the intersection of sports, business, and family drama.
The book delves into how their rivalry transformed the sports business, introducing high-stakes deals and endorsements.
It also touches on the rise of other sports brands like Nike and Reebok, highlighting the intersection of sports, business, and family drama.
Mentioned by
Mentioned in 6 episodes
Mentioned by 
David Senra in the context of discussing the competitive strategies of Adidas and Nike.
David Senra in the context of discussing the competitive strategies of Adidas and Nike.
1,245 snips
#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
Mentioned by 
Josh Clark at the end of the podcast as a book about the rivalry between Adidas and Puma.
Josh Clark at the end of the podcast as a book about the rivalry between Adidas and Puma.
60 snips
Selects: Adidas v. Puma: A Sibling Rivalry
Mentioned by David Senra as a book about the founding of Adidas and Puma and the family feud between the Dassler brothers.
David Senra as a book about the founding of Adidas and Puma and the family feud between the Dassler brothers.42 snips
#109 Adi Dassler (Adidas)
