Read to Lead Podcast 378: The 8 Step Blueprint To Building A Profitable Personal Brand Business with Mike Kim
Jul 6, 2021
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Be Your Brand
- Don't just build a personal brand, become your brand.
- Focus on embodying the qualities you want to project, rather than constructing a superficial image.
Find Your Expertise
- Identify your expertise by listing out your skills and crossing off the ends of the sentences.
- This reveals your core abilities and helps you focus your brand message.
How-to vs. Idea-preneur
- How-to-preneurs teach or do something, while idea-preneurs share a philosophy.
- These two types of entrepreneurs monetize very differently.