How to Build a Personal Brand

The book is not about image. The bottom line, you know, we hear these terms now, personal branding and allhse these phrases are tossed around now. And essentially it's another way of saying your reputation. So i'm marketing something that is qn softer. It's a hard, tangible product. Even if it's a book, or if it're a course, it's still an idea that's packaged in a certain way. People do it one of two ways, and neither are working on t he one hand, people are presenting a false version of themselves. These are people who rent big arabian bees, stage a photo shute and pretend like it's their