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The podcast discusses the pricing and commodity problem in businesses, the significance of a Grand Slam offer, and the importance of finding the right market. It emphasizes the three ways to grow a business and the power of pricing based on value. Real-life examples and insights on market selection and resilience are shared.
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Quick takeaways
- Competing on price can lead to decreased emotional investment, perceived value, and results for customers.
- Raising prices can increase emotional investment, perceived value, and results for customers. It attracts better clients, multiplies margins, and allows businesses to invest in systems, customer experience, growth, and more.
Deep dives
The importance of avoiding the pricing war
Competing on price can lead to decreased emotional investment, perceived value, and results for customers. It attracts difficult clients and destroys profit margins. Instead, businesses should focus on increasing value and charging premium prices.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode