The Game with Alex Hormozi Part 2: $100M Offers Book | Ep 580
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Aug 19, 2023 The podcast discusses the pricing and commodity problem in businesses, the significance of a Grand Slam offer, and the importance of finding the right market. It emphasizes the three ways to grow a business and the power of pricing based on value. Real-life examples and insights on market selection and resilience are shared.
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Grow or Die
- Businesses are either growing or dying, there's no such thing as maintenance.
- To grow, get more customers, increase their average purchase value, or get them to buy more often.
The Commodity Problem
- Commoditized products lead to price-driven purchases, creating a race to the bottom.
- Differentiate your offer to sell based on value, not price.
The Grand Slam Offer
- Create a Grand Slam offer that can't be compared to others.
- This allows you to sell based on value, breaking free from price competition.