This chapter discusses the importance of understanding the value of an offer and how to create and communicate value to ensure that the price to value discrepancy is avoided. It emphasizes the need to increase the value-price discrepancy and to be the most expensive rather than the cheapest in the marketplace. The chapter also mentions the availability of free training on creating value discrepancies.
“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:47) - Pricing The Commodity Problem
(16:37) - Finding the Right Market
(42:18) - Charge What It’s Worth
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