Part 2: $100M Offers Book | Ep 580
The Game with Alex Hormozi
00:00
Solving the Problem of Commoditization and Finding the Right Market
This chapter explores the concept of commoditization and how grand slam offers can effectively address this issue. It emphasizes the significance of identifying the right market for implementing pricing strategies and introduces the concept of a starving crowd, illustrating the importance of high demand for a solution regardless of offer quality. Real-world examples, such as the toilet paper shortage during COVID-19 and a software business serving newspapers, are shared.
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