

How to Say No: Dr. Sunita Sah on Defying Social Pressure and Building Confidence
Jan 6, 2025
Dr. Sunita Sah, a behavioral scientist and author of "Defy: The Power of No in a World That Demands Yes," dives into the psychology of decision-making and the struggle to assert boundaries. She discusses 'insinuation anxiety,' which makes saying no so challenging. Moreover, Dr. Sah emphasizes the significance of confidence in navigating authority and embracing defiance aligned with personal values. Listeners gain valuable insights on overcoming societal pressures, making authentic choices, and the art of assertive communication.
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Sunita's Childhood
- Dr. Sunita Sah was a compliant child, always obeying her parents and teachers.
- She became fascinated by defiance after witnessing unjust authority figures.
Redefining Defiance
- Defiance is not simply challenging authority openly.
- It's about acting on your values despite external pressure.
Cost of Saying Yes
- Saying yes has hidden costs, like emotional, spiritual, and even physical distress.
- Continuously disregarding your values can be soul-destroying.