Something You Should Know

The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice

5 snips
Jan 4, 2025
Phil Barden, a marketing expert and author of "Decoded: The Science Behind Why We Buy," explains how emotional and psychological factors influence consumer behavior. He discusses the importance of brand loyalty, marketing tactics, and the role of familiarity in decision-making. Jennifer Cohen, author of "Bigger, Better, Bolder," shares insights on cultivating boldness and overcoming the fear of taking risks. Together, they explore how environmental context affects choices and emphasize the significance of seizing opportunities to avoid future regret.
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ADVICE

Paper Towels vs. Air Dryers

  • Dry your hands with paper towels in public restrooms.
  • Paper towels are more hygienic than air dryers, removing more germs through friction.
INSIGHT

Brand Loyalty Decline

  • Brand loyalty is decreasing due to increased product availability.
  • Consumers now choose from a wider selection based on factors like price and convenience.
ADVICE

Scarcity Tactics

  • Watch out for scarcity tactics like "only two left" or "five other people are viewing this".
  • These tactics create a sense of urgency, potentially leading to impulse purchases.
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